Designer, Illustrator, Creative

American Heart Association

Bringing the American Heart Associations long recognized mark up-to-date is no small task. The brand equity that’s been built over time isn’t something to play with lightly. I explored options from stylish refinements to a classic mark, to highly progressive symbols of advancing heart health. Ultimately, a co-authored logo involving the whole in-house studio passed the rigors of strong testing and a new logo was born.